Why don’t you commit to promoting your product and make it ready to use, available to everyone, young and old?
Beautiful things sometimes arise from casual thoughts, expressed during informal conversations. With Amelì, it was just like that; it all started with a phrase that came up during a nice evening and slowly made its way into the world.
The stars of this adventure are Elisabetta and Nicola, both from Trentino, who love authentic products and are always on the lookout for healthy produce and, above all, transparent labelling.
That thought captured Nicola, who knows a thing or two about agriculture, since he has been working in the wine and apple growing sector for years; he immediately understood the potential of that phrase that arrived by chance, weighed it up and repeated it several times, especially to his partner Elisabetta.
Together, they have nurtured it, slowly moulded it and materialised it into a real idea, into a brand that encompasses care and Love, Love with a capital L: Elisabetta’s Love for Allegra and Asia, Nicola’s Love for Aurora, and now Love for Amelì.
It has been a long, tiring journey full of obstacles, just like any adventure, but the satisfaction and pride of having succeeded in offering a versatile, organic and completely natural product is the best reward.
And I’m just getting started…